Creating a strong brand
identity for venture coffee
A bit about the branding of Venture Coffee
Venture Coffee began with a burning desire to spread Love, which required taking a leap of faith, venturing beyond what I knew. Luckily with the help of old friends with a lifetime of adventure and stories together we decided to join forces. The passion and creativity shared is what makes this coffee so special.
Each specialty, organic and high quality bean is consciously and ethically sourced. These principles of consciously acquiring our coffee from farm to cup lie at the heart of what we do.
— Jess Reed, Owner of Venture Coffee
brand message
with purpose
customer loyalty & sales
creating a strong brand
identity for venture coffee
When initiating the project the main focus was conveying the coffee related theme using rich and deep colours combined with airy and softer hues to give sufficient contrast and ensure that the theme of coffee is represented, while still feeling fresh, inviting and high quality.
A lack of colour use guide for the website allowed a wider variety of colours to be used throughout the site without restriction.
Ultimately the theme was matched up to the images which were used on the site for a consistent feel.
Typography was a combination of Playfair Display and Open Sans which when combined are elegant in their uses and complimentary.
Playfair Display is used for larger text headings while Open Sans was used for legibility of the smaller text across the site.
Fully responsive -
UI/UX design
Emphasis was placed on ensuring that the website was mobile friendly and responsive across all devices and fonts were carefully scaled so as not to be too large on smaller devices. Each aspect was carefully considered to enhance the user experience and ease of purchasing through the site with prominent features such as the search being readily accessible.
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THOUGHTS
ON THE PROJECT
A Final Word
Since beginning web design in 2018 I have always wanted a coffee website to showcase on my portfolio. I especailly enjoyed the quality of the images and logos that were provided, this made it easy to break up the images into smaller sections for use on the site.
I enjoyed working with the owner, Jess, on the website whereby I learnt more about coffee than I thought possible! Jess is truly a warm and inviting soul and I would fully recommend the Grounds of Goodness Blend that Venture Coffee offers!
Let’s work together
Whether your project is big or small, simple or complex, feel free to discuss it
with me and see how I can help you propel your business.
